1. MINI Fashion

MINI FASHION

FOR THE MANY JOURNEYS.

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designing the future of fashion.

MINI FASHION explores the concept BEYOND NATIVE, celebrating the creative energy that comes into being when the coincidence of cultures adds layers of experience to one's personality.

The MINI FASHION – BEYOND NATIVE Capsule Collection provides a platform for three designers from the region, whose work is shaped by the creative clash of tradition and Zeitgeist. They are intercultural explorers who are at home wherever their passion takes them, and their work resonates with the thrill of new discoveries and new-found self-awareness. After all, there's nothing like going somewhere else to make you realise where you're from. It's not just the contrast in culture and lifestyle, it's more the way a new environment makes us aware of the old one, adding layers to our personality. When we travel or live in a foreign country, we discover something about ourselves and where we are from. We learn about our heritage and, at the same time, transcend it. Fresh perspectives, sounds and smells inspire us.

THE CONCEPT OF 'HOME' IS CHANGING AND EVOLVING.

The BEYOND NATIVE concept reflects our curiosity about what happens when cultures meet and merge, when we shift territories, and genuinely new ideas come into view. For MINI FASHION, this is where some of the most exciting and creative ideas in fashion are coming from today. Ideas that are a perfect match to a contemporary lifestyle, in which we are all in one way or the other on a constant journey, permanently commuting between different worlds and realities.

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FEATURED DESIGNERS

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ATELIER WAEL

Born and raised in the fastest growing city in the world - Dubai, Wael Hussain stepped into the world of fashion in 2011. Coming from a long family heritage involved in sartorial practices, it was his grandfather who started with dressing the noble of India during the days of the British Raj in the early 1900s. The eldest of the seven sons moved to Dubai in the 1960s and continued the family tradition and soon after Wael's father joined, in the 1970s. Today being the 3rd generation of the family, Wael, who is qualified with a Law degree from the UK has also chosen to continue with the family legacy.

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ZAID FAROUKI

Zaid, at native from Jordan, has always known that he would pursue a career in fashion due to his belief that “one's choice in clothing is the perfect medium for expressing one's self.” But only after he had graduated from The American University in Washington DC in business administration, marketing, and studio art, did he truly unleash his creativity. He received his fashion design diploma from the Istituto Marangoni in Milano and also attended Central Saint Martin in the UK. Zaid is specialized in couture techniques, embroidery and fabric painting. His one-of pieces include wearable sculptures as well as 3D print crowns that can be worn or placed anywhere in the home. Zaid: “The crowns were a play on my middle name “Taji”, which literally means "my crown" in Arabic.”

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DRESSADDICT BY ARTEM & VICTOR

Artem Gryshchenko and Victor Victorov are the creative duo of the brand Dressaddict. The Ukranian designers, who reside in Dubai, create the brand’s formula based on numerous experiments with forms, cuts, and fabrics. They have managed to make a garment from some of the simplest shapes that have great wearability and versatility. The ethos of their designs has been guided by the highest standards of quality, design, and presentations.

MINI FASHION

BOLD PERSPECTIVES.

MINI FASHION believes in those who aren't afriad to stand out - in those who choose their own path. It's why we put people first - heart over head, relations over ego, and bold ideas over mere performance.

MINI FASHION celebrates individuality, knowing that, when unique perspectives, ideas and passions come together, we all benefit.

MINI FASHION isn't just about products. It's about possibility.

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A CELEBRATION OF UNIQUE PERSPECTIVES.

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