FOR THE MANY JOURNEYS.
designing the future of fashion.
MINI FASHION explores the concept BEYOND NATIVE, celebrating the creative energy that comes into being when the coincidence of cultures adds layers of experience to one's personality.
The MINI FASHION – BEYOND NATIVE Capsule Collection provides a platform for three designers from the region, whose work is shaped by the creative clash of tradition and Zeitgeist. They are intercultural explorers who are at home wherever their passion takes them, and their work resonates with the thrill of new discoveries and new-found self-awareness. After all, there's nothing like going somewhere else to make you realise where you're from. It's not just the contrast in culture and lifestyle, it's more the way a new environment makes us aware of the old one, adding layers to our personality. When we travel or live in a foreign country, we discover something about ourselves and where we are from. We learn about our heritage and, at the same time, transcend it. Fresh perspectives, sounds and smells inspire us.
THE CONCEPT OF 'HOME' IS CHANGING AND EVOLVING.
The BEYOND NATIVE concept reflects our curiosity about what happens when cultures meet and merge, when we shift territories, and genuinely new ideas come into view. For MINI FASHION, this is where some of the most exciting and creative ideas in fashion are coming from today. Ideas that are a perfect match to a contemporary lifestyle, in which we are all in one way or the other on a constant journey, permanently commuting between different worlds and realities.
MINI FASHION believes in those who aren't afriad to stand out - in those who choose their own path. It's why we put people first - heart over head, relations over ego, and bold ideas over mere performance.
MINI FASHION celebrates individuality, knowing that, when unique perspectives, ideas and passions come together, we all benefit.
MINI FASHION isn't just about products. It's about possibility.