BIG ON FUN, BIG ON TECHNOLOGY: #YOURMINIHOME COMES TO OMAN.

MINI 5-Door showcases life-changing technologies with MINI Connected.

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Muscat, Oman: Riding on the wave of success from its launch at the Yalla MINI roadshow last year, the MINI 5 Door has made another appearance in Oman. The newly launched model was used in typical MINI fashion, with a new fun and intuitive display called Your MINI Home to showcase the new MINI connected features in a relaxed environment.

Turning heads in the Sultanate, Al Jenaibi International Automobiles displayed the iconic MINI 5 Door at Muscat City Centre, bringing MINI fans closer to the British brand in a cool lounge area. The new and unique concept allowed customers to engage with MINI’s world of comfort with MINI Connected, an entirely innovative spectrum of in-car infotainment, communication and online functions. Visitors were also able to understand how the new levels of comfort, safety and intuitive control could transform their MINI experience.

Commenting on MINI’s original appearance, Mr. Divyendu Kumar, Managing Director of Al Jenaibi International Automobiles, said: “#YourMINIHome is a great concept and one that has been a huge success in Oman. This inventive activation was an excellent platform to encourage visitors to live the journey, and have fun exploring technologies that could transform their daily travel into much a more enjoyable trip. What’s more, the MINI 5 door, a model that has launched a new chapter in the brand’s success story, was the perfect family member to give stand visitors first-hand experience of these features as it is the epitome of fun and exciting, but also extra levels of comfort through increased legroom, headroom and boot space.”

The #YourMINIHome lounge activation saw over hundreds visitors engaging with MINI and its range of MINI Connected features that deliver new levels of connectivity – from Web Radio, Twitter and Facebook to News, Dynamic Music and more. The lounge also included the MINI JCW body kit accessories as well as a variety of MINI lifestyle items.

Features of MINI Connected:

Web Radio: Connects drivers to global radio stations on-the-go.

Social (Facebook, Foursquare, Twitter): Keeps drivers in the loop via their iPhone by connecting them to their internet community.

News: Offers drivers access to their favourite headlines and newsfeeds on the MINI screen, allowing them to tailor the news to their interests.

Minimalizm Analyser: Helps drivers to tune their driver skills by logging information including fuel consumption and emissions, speeds and gear change points.

Dynamic Music: Allows drivers to specially create and play music according to their mood. With increased speed, the sound is faster, while with a slower pace, the music is much calmer. The steering wheel and indicators can also be used to vary the soundtrack to suit the drivers’ mood.

Plug In: Connects all iPod music features, such as Genius Playlists and Apple iPod Out, to the in-car screen for an enjoyable driving experience. The operation is simple and intuitive via the MINI Joystick.