10. August 2016
Qatar’s Love For MINI Continues In 2016: Alfardan Automobiles Posts Double-Digit Sales Growth.
MINI sales rises by 27% for the first half of 2016.
Doha, Qatar: Alfardan Automobiles, the official MINI importer in Qatar, has recorded a 27% increase in sales for the first half of 2016, the latest milestone in a period of continuous growth.
The MINI 3-Door Hatch, a consistent bestseller, saw an increase of 19% whilst the MINI 5-Door variant recorded an upswing of 15% in sales over the same period in 2015. In addition, Qatar’s MINI enthusiasts helped Alfardan Automobiles to retain its pole position in the sales of John Cooper Works models regionally by opting for the high-performance range. The all-new MINI Convertible, which was unveiled in the region at the Qatar Motor Show within its debut in January 2016.
Ihab Allam, General Manager of Alfardan Automobiles: “Our sales figures are testament to the growing appetite amongst premium car owners in Qatar for the MINI experience. By combining the British pedigree of the brand with our impeccable customer care and bespoke services, we have been able to showcase the brand’s portfolio of best-in-class models coupled with a limitless variety of equipment and accessories. At the heart of MINI’s success in this market is the unique driving experience it provides – the go-kart driving feel, creative design approach and the flexibility of motion underpins an intuitive yet premium experience.”
The new MINI Convertible, the world’s only premium convertible in the small car segment, took open-top driving to the next level when it launched earlier this year, with its elegantly stretched lines and increased sporty flair. The MINI Convertible lends a breath of fresh air to the driving experience with its customisable fully automatic soft top that can be set to up, down or used as a sun roof. In addition, the automatic air conditioning with convertible mode, cutting-edge drive and suspension technology, an extremely rigid body structure and fully-integrated rollover protection, exemplifies functional design and appeals to the Qatari market’s focus on performance and aesthetics. Available in two engine variants of MINI TwinPower Turbo Technology – 3-cylinder petrol engine with 100kW/136 hp and a 141 kW/192 hp – the MINI Convertible uses a six-speed gearbox, setting a new benchmark for top-down driving experience.
The MINI Hatch has been a success story since the 3-Door Hatch made its way to the Middle East in early 2014, followed by the 5-Door Hatch six months later, attracting a new faction of car lovers with its expanded legroom, headroom and boot space. The MINI 5-Door Hatch and 3-Door Hatch boast two engine variants of BMW Group’s latest generation in 3 and 4-cylinder engines with TwinPower Turbo Technology using a six-speed automatic gearbox.
Further enhancing the MINI experience, the MINI John Cooper Works has been instrumental in helping MINI owners in Qatar lend distinction, personality and added performance to their cars. A 2.0-litre TwinPower Turbo engine delivering 231 hp and 320 Nm of torque, it drives 10 per cent more power and 23 per cent more torque, allowing drivers to take driving performance to new heights.
MINI has consistently augmented the drive experience with a limitless variety of equipment and accessories bought in by the Premium British brand through its MINI Yours programme, offering customers significant scale in personalising their vehicle to suit their unique tastes and preferences. The wide range of exterior paint finishes and alloy wheels, upholstery variations and interior colour schemes, trims and colour lines, as well as the numerous MINI-specific options such as mirror caps, additional headlamps, roof decor and graphic elements create almost limitless options for making every MINI a unique made-to-measure creation.
Allam concluded: “The impressive figures we have achieved also reflect the shift in the identity of the brand, from individualistic outsider to refined sophisticate. Today’s MINI owner is more driven towards the creative pursuits and has a diverse range of interests and influences. MINI has captured this, enabling Qatar’s adventurous spirits to embark on new journeys.”
Alfardan Automobiles is the exclusive and official importer in Qatar for BMW, MINI and Rolls-Royce cars. With conveniently located showrooms in West Bay and Suhaim bin Hamad, and unrivalled after sales and service facilities featuring the most advanced service and diagnostic technologies, Alfardan Automobiles and staff are committed to delivering, not just the ultimate driving experience, but also the ultimate ownership experience.
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