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December 2016

AJIA hits the road with MINI City.

Muscat Grand mall pop-up steers the MINI experience closer to fans with displays of John Cooper Works, MINI Cooper S 5-Door and MINI Cooper S Countryman.

Oman: Al Jenaibi International Automobiles, the official MINI importer in Oman, created the interactive MINI City display at Muscat Grand mall, giving thousands of automotive aficionados and MINI enthusiasts, the chance to take the wheels and comprehensively experience the iconic models.  The MINI City display was unveiled to customers looking to purchase the MINI John Cooper Works as well as the MINI Cooper S 5-Door and MINI Cooper S Countryman. The interactive pop-up displays the varied MINI models in their natural habitats, showcasing their personality, creative leanings and excellence in performance.

Visitors to the city were treated to a guided tour of the five sections: MINI District, MINI Connected, MINI Art, MINI Beach and MINI Customize. MINI District, themed around the classic game of Monopoly, featured a ‘MINIPOLY’ board that allowed fans to play with the chance of winning a MINI merchandise, or send a personalized post card to their loved ones from a London post-box. 


At MINI Beach, fans got to kick back with a mocktail and experience the laid-back side of MINI. MINI Connected is a cozy and connected space where the latest in VR technology takes visitors on an immersive journey, bringing to life the MINI experience. At MINI Art, fans can discover their MINI personality and reveal a personalized message at an RGB colour combination wall. MINI Customize helped guests create their own personalized MINI and see their design chosen to be featured on the stand’s big screens.


Divyendu Kumar, Managing Director of Al Jenaibi International said: “MINI City is a creative concept that illustrated MINI’s DNA – fun and adventurous as well as its smooth and urbane – in a manner that was immersive and engaging. The format for MINI City also gave MINI fans the opportunity to test drive popular and latest models from the MINI fold and experience the thrill of driving a MINI, while testing their mettle on the local roads.” 


Present at the stand was the latest iteration of the MINI Cooper 5-Door, powered by a brand new Twin Power Turbo engine that is faster and more fuel-efficient than ever. With pumped-up go-kart handling, the new MINI Cooper 5-Door is the ideal vehicle to manoeuvre city roads. The MINI Cooper S Countryman also made its presence felt with increased top speeds and enhanced horsepower for the Cooper S engine variant. All while keeping optional ALL4 drive capabilities in tip top condition, making the model adaptable to challenging terrains.




About Al Jenaibi

Al Jenaibi International Automobiles is the exclusive importer for BMW, MINI, and authorized dealers for Rolls-Royce in Oman. Al Jenaibi has achieved huge success since becoming the exclusive importer for the BMW Group in 2004, Al Jenaibi International Automobiles achieved 33% growth for BMW and MINI sales for 2012 compared to 2011 signaling the strength of the brands in the Omani market.


Al Jenaibi International Automobiles is part of the Suhail Bahwan Group, a multinational diversified conglomerate with interests in consumer products, engineering and construction, manufacturing and industrial products, banking and financial services, information technology, and specialized services. The group, established in 1965, employs over 15,000 people with a multi- billion dollar annual turnover.



For more information please contact:

Osama Sherif, Account Executive 

Edelman DABO

Tel: +971 4 237 8051

Mob: +971 55 104 6639

E-mail: osama.sherif@edelmandabo.com


Naveen Dass, Assistant Marketing Manager

Al Jenaibi International Automobiles

Tel: +968 24661559

E-mail: naveend@suhailbahwanautogroup.com