News and Events.

30 july 2014

mini thrills visitors at marina mall abu dhabi.

MINI Dakar Rally vehicle headlines MINI stand.

Abu Dhabi, UAE – Set to turn heads in the Capital, Abu Dhabi Motors will be having an exclusive MINI display at the Marina Mall from the 15th to 19th of July. Aimed at engaging visitors with the MINI brand, the activation will feature the MINI ALL4 Racing – the winning vehicle at the 2014 edition of the Dakar Rally.

2014 was the most successful year for MINI at the Dakar Rally which witnessed a total of 11 MINI ALL4 Racing vehicles competing with 3 of the vehicles placing first, second and third respectively.

The 2014 Dakar Rally was the 35th running of the event and the sixth successive year that the event was held in South America. The event started in Rosario, Santa Fe, Argentina on January 5 and finished in Valparaíso, Chile on January 18 after 13 stages of competition through some of the toughest terrain around the world.

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The successes of the MINI ALL4 Racing, which is based on the performance and reliability of the MINI John Cooper Works Countryman, was underlined by the fact that all eleven cars that had started into the event crossed the finish line. As part of the display, Abu Dhabi Motors will also have the MINI Paceman and a special edition MINI Countryman – World Cup Edition.

The MINI Countryman was the first ever MINI to feature a four door configuration, five seats as well as an optional all-wheel drive system. The MINI brand in Abu Dhabi has witnessed exceptional growth over the last few years. For the first half of 2014, MINI registered a sales increase of 18% delivering 190 cars to customers.

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