News and Events.

20 february 2015

furiously mini: abu dhabi motors kick started 2015 with the capital's first ever mini drag strip event.

Abu Dhabi, UAE – Few occasions trigger as much excitement as a MINI celebration and a MINI Drag Race is no exception. Putting the iconic brand’s racing prowess on display, Abu Dhabi Motors hosted the capital’s first ever MINI Drag Event last weekend – a fun-filled day of drag racing in which a hundred racing fanatics and automotive enthusiasts came together to unleash the power of their MINIs.
Providing access to an NHRA drag strip in a practice-testing format, Yas Drag Racing Nights allowed participants to drive their tuned cars and bikes in a safe and controlled environment. Abu Dhabi Motors invited MINI owners to put their pedal to the floor and showcase their MINIs’ acceleration, sharpen their drag skills and have a MINI good time.

Arno Husselmann, General Manager of Abu Dhabi Motors, said: “This was a very exciting event for all MINI customers to take part and test out their vehicles in a safe environment. With a view to always give the best experiences and services, we have continued this promise with our first ever drag race.

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“Our commitment to this iconic British brand is unyielding, we are always looking for ways to give back to our loyal fan base and hosting this unique event does just that. To showcase our commitment we will be holding this event every year in order to allow as many people as possible the chance to see what MINI does best.”

The event comes after Abu Dhabi Motors confirmed a great 2014 for the MINI brand, with sales increasing 13% on the previous year. The most popular selling model was the MINI Countryman – the first MINI with four doors and a four-wheel drive option – which increased by 17%. Also contributing to the outstanding results is the all-new MINI Hatch, which was launched in March and now also offers a 5-door variant for that extra convenience, whilst everything from the engines, gearbox, chassis, exterior and interior are new. MINIs are offered with a service, maintenance and repair package known as MINI Fix, for a period of five years and/or 90,000 kms.