Jeddah – Saturday November 12th, 2016
Riyadh – Friday December 9th, 2016
The world of MINI comes to Saudi Arabia.
MINI GO RALLY arrived at Jeddah Track on the 12th of November 2016, followed by Dirab Park track in Riyadh on the 9th of December 2016 by transforming the course into a MINI lover’s delight. The events saw the location transformed into a customised course for customers, media and fans of the brand to immerse themselves in this MINI GO RALLY, on and off the tracks.
The guests had the opportunity to experience an array of MINI lifestyle elements, including MINI stalls as well as art and culture that allowed MINI fans to meet, mingle and delve into spirit of the events in addition to taking a closer look at the flagship model the MINI Clubman.
During the events, participants had the chance to take their MINIs onto the tracks in addition to have some MINI driving fun and enjoy its go-kart feel with three iconic MINI models - 3 and 5 Door of MINI Cooper as well as the MINI Countryman – for a spin around the race track. Events’ goers also had the opportunity to display their artistic side with a graffiti competitions that saw contestants unleash their imagination on a MINI.
Customers had the opportunity to try out some of the latest MINI models, with the MINI 5-Door and 3-Door making their presence felt on the track with their superior performances. Both variants of the popular model have set new standards within its competitive segment in terms of legroom, headroom and boot space as well as performance, with two engine variants of BMW Group's latest generation 3 and 4-cylinder engines with TwinPower Turbo Technology.