27 October 2015
ALFARDAN AUTOMOBILES ANNOUCES 34% SALES GROWTH OF MINI IN QATAR.
MINI 3 Door hatch remains the number one seller in its segment with a 100% growth in sales.
Both anticipating and supporting the growth of MINI in Qatar in 2015, Alfardan Automobiles launched a standalone MINI showroom in late 2014 in one of Qatar’s West Bay area; presenting the brand’s fleet of dynamic and sporty models to Qatar-based automotive enthusiasts in a fresh new way.
Bolstering that fleet in 2016 will be the new MINI Clubman. Commanding, elegant and noticeably mature, this third generation MINI Clubman embraces the style of a coupé and a practicality of hatchback as the “smallest large car” in new premium-compact segment. With an exterior just over 32 cm longer and around 12 cm wider than its predecessor, the interior of the new MINI Clubman has also expanded along with the exterior to reveal a raft of clear surfaces and a more “grown-up” sense of space. With plenty of space to meet the demands of youthful, urban mobility, the new MINI Clubman is expected to be well-received within Qatar.
Doha – Alfardan Automobiles, the official MINI importer in Qatar, has announced an exceptional 34 % year-on-year sales increase of the brand during the first nine months of 2015.
Driving growth has been the MINI Hatch 3 Doors, which has seen a 100 % sales growth in the first nine months of 2015 when compared to the same period last year. Sales for the highly popular MINI Hatch 5 Doors also remain strong in Qatar.
Mr. Ihab Allam, General Manager of Alfardan Automobiles, commented: “The MINI brand continues to go from strength to strength in Qatar. As highlighted by these outstanding growth numbers, our clients are increasingly choosing MINI as they embrace the power, sportiness, and heritage of this unique brand. These numbers highlight what has been a fantastic year for Alfardan Automobiles and we are confident that through both strength of the MINI brand, and our tireless work in delivering top after-sales service, our sales numbers will continue to grow.”
MINI’s success in Qatar is not only attributed to its exciting and unique driving feel. The premium British brand’s MINI Yours programme, offers customers in Qatar and across the world with a huge scope of customising options that reflect their own personality and style. A wide range of exterior paint finishes and alloy wheels, upholstery variations and interior colour schemes, trims and colour lines, as well as the numerous MINI-specific options such as mirror caps, additional headlamps, roof decor and graphic elements create almost limitless options for making every MINI a unique made-to-measure creation.