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FEBRUARY 2016

Yalla! Let’s have some MINI Roadshow Fun.

Muscat, Oman – The car with charisma of its own took Oman by storm last week, thanks to the ‘Yalla MINI’ test drive activation. Back bigger and better than before, the dynamic driving event took place at Al Jenaibi International Automobiles MINI Showroom, Qurum.

Attracting over 100 MINI lovers, customers, media, and captivated passers-by to the showroom, attendees enjoyed a fun-filled day familiarizing with well acquainted models of the MINI family. Through a combination of test drives, attendees immersed themselves in the world of the iconic British brand over a 360 degree virtual reality MINI film.


Redefining the essence of MINI, the all-new MINI Clubman made its Omani debut alongside the MINI John Cooper Works Hatch, MINI 5 Door, MINI 3 Door and MINI Countryman. ’Yalla MINI’ familiarized guests with the various characters and features that each of the MINI models portray through a series of dynamic driving experiences in the MINI John Cooper Works Hatch.

In 2007, MINI coined another section in the brand's history when it expanded the family by a vehicle idea that was both inventive and stand-alone: the MINI Clubman. Initially a sports car that embraced the style of a coupe with a hatchback for a more noteworthy usefulness, the MINI Clubman has demonstrated a triumphant equation from the beginning.

In 2015, New MINI Clubman made its Middle East debut at the Dubai International Motor Show 2015. The new MINI Clubman comes with a wide selection of innovative driver assistance systems and an extensive range of options for exterior and interior individualization. A stretched silhouette and accentuated width reveal the MINI Clubman‘s new, bold dimensions, which have increased by just over 32cm in length and around 12cm in width.

The interior of the new MINI Clubman has also expanded along with the exterior. The cabin’s new dimensions are made palpable through a generous sweep, clear surfaces and a more “grown-up” sense of space. The defining element of the MINI Clubman interior is its broad instrument panel, which adopts the generous surface areas of the exterior and brings them inside the car.

Mr. Divyendu Kumar, Managing Director of Al Jenaibi International Automobiles, commented: “Omanis love the MINI brand, so it was an absolute pleasure to provide our customers with the ‘Yalla MINI’ brand experience, and to casually introduce this British icon brand to MINI newbies through our roadshow event. The event was an ideal platform to allow the public to become well acquainted with the brand. The roadshow aspect perfectly demonstrated the fun and exciting character of MINI. Our commitment to the iconic British brand and its customers in Oman is apparent.”

About Al Jenaibi:

Al Jenaibi International Automobiles is the exclusive importer for BMW, MINI, and authorised dealers for Rolls-Royce in Oman. Al Jenaibi has achieved huge success since becoming the exclusive importer for the BMW Group in 2004, Al Jenaibi International Automobiles achieved 33% growth for BMW and MINI sales for 2012 compared to 2011 signalling the strength of the brands in the Omani market.

 

Al Jenaibi International Automobiles is part of the Suhail Bahwan Group, a multinational diversified conglomerate with interests in consumer products, engineering and construction, manufacturing and industrial products, banking and financial services, information technology, and specialised services. The group, established in 1965, employs over 15,000 people with a multi- billion dollar annual turnover.

 

 

For more information please contact:

 

Naveen Dass, Assistant Marketing Manager

Al Jenaibi International Automobiles

Tel: +968 24661559

naveend@suhailbahwanautogroup.com