News and Events.

28. October 2010

Mini: the talk of the town

Beirut`s best artists get creative for Mini lifestyle event hosted for mini fans across middle east

News and Events.


And as the sun set, Fashion, Design, Art, Zen and Music fused together in what was a truly unforgettable evening at the historic Robert Mouawad Palace in central Beirut. 


The best of Beirut's music talent set the ambiance for the evening which saw headline performance from Slutterhouse and a fashion show featuring designs by local Lebanese designers, Azzi and Osta. Meanwhile partygoers enjoyed yoga and Tai-Chi display's in the Zen Zone and an exhibition of MEGA, the designer toy created by Emirati designer Mohammed Abedin. The exhibition was commissioned by Beirut's trendy Plastik* Magazine and MINI to underline the city's positioning as art capital of the Middle East and to showcase the very best in Lebanese talent in fashion, graffiti, design and photography. 


"This event was designed to inspire passion and creativity and bring like-minded people from across the region together to celebrate the iconic brand. It was an opportunity to meet up, experience the excitement of driving a MINI, and to enjoy an action-packed evening in Beirut," said Sarah Klippert, MINI Manager of BMW Group Middle East. 

dam Image

Few events trigger as much excitement as a MINI celebration, and this weekend's Beirut extravaganza was no exception. Putting its style, creativity, excitement and latest MINI models on display, the iconic brand hosted one of the hottest events of the year, with hundreds of MINI fans from across the Middle East coming together for an unforgettable experience in Beirut. 


As residents and tourists watched on in admiration, 87 MINI cars and Middle East competition winners took to the streets in convoy to test their driving skills on a tour which took them from Beirut to the historic city of Byblos. A special award was also presented to William Kurban won for having the coolest decorated MINI who had kitted out his Oxygen Blue MINI in a Super Man costume, along with a velvet red cape to match! Some of the participants also had the opportunity to test drive the new and updated range of MINI's including the MINI Hatch, MINI Cabrio and MINI Clubman.

dam Image


Guests attending the event also enjoyed a sneak preview of the new MINI Countryman, due to arrive in the Middle East in January 2011. Annette Baumeister was on hand to explain the concept of the MINI Countryman which bridges the gap between the classic notion of the MINI and a modern Sports Activity. This is the biggest and first-ever four door MINI that boasts four seats and four wheel drive, representing a new chapter for the brand. Fully living up to the quirky spirit defined by MINI, the MINI Countryman - with its increased length offers the perfect solution for customers who are looking for more room in a MINI. With all the fun and go-kart handling that is expected from MINI, the new four door option allows new buyers the chance to enjoy the MINI experience. 


For more images from the event please visit: