10 NOVEMBER 2014
'YALLA MINI' TAKES DUBAI BY STORM.
MINI Convertible makes its first appearance in Dubai.
Dubai, UAE – The Dubai Kartdrome played host to MINI last weekend, with the Dubai launch of the ‘Yalla MINI’ roadshow. Attended by MINI customers and fans, the Yalla MINI roadshow saw multiple attendees join in family fun activities around the launch of the latest model from the iconic British brand: the MINI Convertible.
Kicking off the activities on Friday 29th April, MINI aficionados gathered at the Dubai Kartdrome to test drive some of their favourite MINI models, including the MINI 3 Door Cooper S, MINI 5 Door Cooper S, MINI Countryman Cooper S and MINI Clubman. The event also played host to coffee tasting workshops, face painting for kids and DJ Aylissa Boyce from Dubai 92 who kept the crowds moving to some amazing beats which were played from the sound system of the all-new MINI Convertible.
Hosted by AGMC, the official MINI importer for Dubai, Sharjah and the Northern Emirates, the event invited visitors to learn more about the new MINI Convertible and even experience the model under ‘adventurous’ conditions. Contestants were challenged to balance buckets of water on the roof and drive without letting water fall.
MINI fans were also able to support the MINI Dubai and MINI Russia racing teams in the adreniline pumping MINI Kartdrome endurance championship which was held alongside the Yalla MINI event.
Making its debut at the Dubai Kartdrome, the MINI Convertible has a unmistakable exterior design; a precise balance between top-class elegance and sporty flair; characteristic proportions with powerfully sculpted surfaces with a dynamically elongated silhouette; up-to-date interpretation of classic MINI design features: circular headlamps and rear lights with chrome surrounds, hexagonal radiator grille, black peripheral body surround, side turn indicator elements and a large selection of body finishes.
The interior of the new model has taken the hallmark characteristics of MINI with a horizontally structured cockpit, circular or elliptical contours for displays, air vents and door trim elements as well as high-quality colour and material combinations; display and operating concept including instrument panel on the steering column, central instrument with new functions, optional LED lighting display and red start/stop button.
The new model will come in two engine variants with MINI TwinPower Turbo Technology; 3-cylinder petrol engine with 100 kW/136 hp in the MINI Cooper Convertible coming in a 6-speed Steptronic transmission while a 4-cylinder petrol engine with 141 kW/192 hp in the MINI Cooper S Convertible will come in a 6-speed Steptronic sports transmission with shift paddles at the steering wheel.
Commenting on the ‘Yalla MINI’ event, Natalija Norikova, Marketing Manager of AGMC said: “It’s always a pleasure for AGMC to interact with the ever-growing MINI fan base. We were pleased to showcase the new MINI Convertible through a series of fun and engaging activities which gave MINI lovers the chance to experience driving the new model. With over 200 MINI fans in attendance, we were delighted to see such a great turn out from our ever growing and loyal fan base.”
For more information contact:
Natalija Norikova, National PR and Marketing Manager, AGMC
Telephone: +971 4 4050 240, Email: firstname.lastname@example.org
Katie Johnston, Edelman DABO
Telephone: +971 4 237 8012, Email: email@example.com
ABOUT AGMC: The official BMW Group importer for Dubai, Sharjah and the Northern Emirates.
As AGMC enters into its 40th year, it looks back at all the great milestones and achievements over the past four decades. For 40 years, AGMC has delivered premium automotive products and services to its customers as the exclusive importer for BMW Group cars and Motorrad in Dubai, Sharjah and the Northern Emirates. Established in 1976, AGMC has now become one of the most important markets for BMW Group Middle East.
AGMC is passionately committed to the communities it serves, implementing a series of marketing activities and sponsorships that demonstrate its belief in the value and potential of the region. AGMC also takes corporate social responsibility very seriously and has a long-standing relationship with Dubai Police, in conjunction with the innovative BMW Connected Drive features, aimed at improving the level of safety on Dubai roads.
Currently, AGMC has 26 sales and service facilities across Dubai, Sharjah and the Northern Emirates. These include four BMW showrooms, four MINI Showrooms, two Rolls-Royce showrooms, three Certified Pre-Owned car showrooms under the BMW Premium Selection Programme and one BMW Motored showroom. Service facilities include two body shops, seven workshops and two car storage facilities and the only Rolls-Royce dedicated state-of-the-art aftersales facility.