8 may 2016
MINI City Rally roars great success as AGMC announces arrival of all-new MINI Clubman.
Dubai, UAE: AGMC, the MINI importer for Dubai, Sharjah and the Northern Emirates, were the organisers of the MINI City Rally last weekend which saw over one hundred MINI fans and owners from across the UAE embark on an exciting adventure across Dubai in over forty MINI models.
Kicking off the activities on Friday 4th March, MINI owners gathered at the AGMC MINI showroom on Sheikh Zayed Road as the arrival of the all-new MINI Clubman was revealed to fans through a series of exciting activations.
Participating MINI drivers set off from AGMC’s showroom on an epic road adventure through the streets of Dubai where each of the teams were competing to capture photographs at four different locations around the city. The teams were then tasked to upload their images to Instagram using #MINICityRally. Proud owners of cherished MINI models then arrived at the Dubai Kartdrome for the results announcement, prize giving ceremony, dinner, MINI drift activities and to support MINI Racing Team in the 2016 Dubai Kartdrome Endurance Championship 12 hour race.
The #MINICityRally competition saw Vishak Mathew land 1st place for his artistic photography while close runners up were Stephanie-Danielle Kechichian in 2nd place and Harshul Gupta in 3rd place. The competition prize winners landed a selection of MINI lifestyle items, courtesy of AGMC.
Commenting on the drive event, Natalija Norikova, Marketing Manager of AGMC said: “The MINI City Rally is a celebration of the brand with fans showcasing both classic and new models through a memorable and unique experience. This was the 4th City Rally we have organised and each one is more exciting than the last. The event grows on an annual basis and we are always delighted to see so many fans who love the brand coming together for a unique experience. One of the special attractions at this year’s event was the launch of the MINI Clubman and we look forward to continuing to deliver a great driving experience to our MINI customers across Dubai and the Northern Emirates.”
The MINI Club UAE, a local MINI supporter group that brings together a number of MINI aficionados from across the Emirates also came together to enjoy the MINI City Rally.
The all-new MINI Clubman that is now on sale at AGMC’s showrooms marks a new chapter in the brand‘s illustrious history, perfectly embodying MINI’s new, more grown-up visual identity. It offers increased dimensions both inside and out, and a spacious and matured design. Distinct British craftmanship paired with world-class BMW engineering and top-shelf finishes, the MINI Clubman is an everyday car for every occasion. It offers a pure statement of style and confidence, with more than 10 million unique combinations from the MINI Yours programme so that each Clubman can be tailored to fit the distinct personality of its owner. Other innovative features include the novel projection of the MINI logo from the exterior mirror on the driver’s side when opening and closing the car.
For more information contact:
Natalija Norikova, National PR and Marketing Manager, AGMC
Telephone: +971 4 4050 240, Email: firstname.lastname@example.org
Katie Johnston, Edelman DABO
Telephone: +971 4 237 8012, Email: email@example.com
ABOUT AGMC: The official BMW Group importer for Dubai, Sharjah and the Northern Emirates.
As AGMC enters into its 40th year, it looks back at all the great milestones and achievements over the past four decades. For 40 years, AGMC has delivered premium automotive products and services to its customers as the exclusive importer for BMW Group cars and Motorrad in Dubai, Sharjah and the Northern Emirates. Established in 1976, AGMC has now become one of the most important markets for BMW Group Middle East.
AGMC is passionately committed to the communities it serves, implementing a series of marketing activities and sponsorships that demonstrate its belief in the value and potential of the region. AGMC also takes corporate social responsibility very seriously and has a long-standing relationship with Dubai Police, in conjunction with the innovative BMW Connected Drive features, aimed at improving the level of safety on Dubai roads.
Currently, AGMC has 26 sales and service facilities across Dubai, Sharjah and the Northern Emirates. These include four BMW showrooms, four MINI Showrooms, two Rolls-Royce showrooms, three Certified Pre-Owned car showrooms under the BMW Premium Selection Programme and one BMW Motored showroom. Service facilities include two body shops, seven workshops and two car storage facilities and the only Rolls-Royce dedicated state-of-the-art aftersales facility.