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22 march 2016

MINI makes its mark during Dubai’s art season.

Fusing international influences with local inspiration, MINI collaborates with renowned Russian artist to create unique MINI piece of Dubai-inspired art.

Exhibition running from 17th March to 18th April at Jumeirah Creekside Hotel.

Dubai, UAE: Renowned for championing creativity in fields such as music, film and art, MINI, together with its local partner AGMC, has fused international influences with local inspiration to create a unique piece of art in collaboration with Russian artist Max Goshko-Dankov. 

 

Using a MINI 3-Door Hatch as his canvas, Max has channeled his love of Dubai to create an exclusive artwork that is currently starring in a month-long exhibition at one of the most creative spaces in the Middle East, the Jumeirah Creekside Hotel. Taking place from 17th March to 18th April, the exhibition features 14 pieces of Max’s art, including the specially wrapped MINI, a perfect expression of his colourful and whimsical signature style, and inspired by Dubai‘s diverse landscape, culture and traditions.

 

A contemporary artist based in Moscow, Russia, Max is known for his cosmopolitan designs and has collaborated with MINI on a number of projects, both in his home country and here in the Middle East. His exhibition is now in Dubai having previously witnessed great success in Moscow. He also collaborated with the brand on a Valentine’s Day project for the Middle East, in which he created an exclusive design that was inspired by his love of MINI and the region.

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Guillaume Foix, Head of MINI in the Middle East, commented: “MINI is known across the globe for celebrating culture, creativity and design. It inspires people and is inspired by others, and is a trendsetter in its own right through its unique interpretation of style and design. Here in the Middle East, we are committed to fostering this love of creativity and bringing the brand’s individuality to life via authentic and relevant experiences that engage with the Creative Class. We believe that our collaboration with Max does just that, especially as his exhibition falls in the middle of Dubai’s art season, with the likes of Downtown Design Days and Art Dubai taking place in parallel. MINI is also smart and innovative, finds clever solutions and thinks outside the box. This philosophy was cleverly incorporated by Max to produce this unique moving piece of artwork.”

 

For more information on MINI and its artistic collaborations visit www.MINI-me.com or www.facebook.com/MINI.MiddleEast.

For more information contact:

 

Leanne Blanckenberg, Corporate Communications Manager, BMW Group Middle East

Tel: +971 4 313 2615 or E-mail: leanne.blanckenberg@bmw.com

 

Katie Johnston, Edelman DABO

Tel: +971 4 237 8012 or E-mail: katie.johnston@edelmandabo.com


    

about mini

Since its launch in 1959, MINI continues to redefine small car design. A car of substance in abundance, MINI enjoys worldwide popularity among all ages and groups. In fact it was the first small car to achieve genuine global success. MINI not only has a history, it also has its very own personality. A trendsetter in its own right, MINI sets itself apart through its unique interpretation of style and design. Acquired by the BMW Group in 1994, the MINI brand includes the MINI Hatch, MINI Convertible, MINI Clubman and MINI Countryman, as well as the MINI John Cooper Works range of models. For more information, please visit the Media website: www.press.bmwgroup.com