Euro Motors brings the interactive MINI City Display to mall-goers in Bahrain.
Seef mall visitors receive accurate feel of MINI Clubman, MINI 3-Door Hatch and MINI Convertible.
Bahrain: Euro Motors, the official MINI importer in Bahrain, gave thousands of MINI fans and enthusiasts a lifelike experience at their interactive MINI City display. Held at Seef Mall earlier this weekend, passers-by were granted access to some of the brand’s most popular models.
The MINI City display was unveiled to customers looking to purchase the MINI Clubman as well as the MINI 3-Door and MINI Convertible. Visitors were invited to an all-encapsulating space inspired by the distinctive soul each of the MINI models, where visitors were able to discover their MINI personality through five different sections; MINI District, MINI Connected, MINI Art; MINI Beach and MINI Customize.
MINI District, inspired by the age old Monopoly game, allowed fans to play the ‘MINIPOLY’ board to be in with the chance of winning a MINI to drive for a week, or send a personalized post card to their loved ones from a London post-box. At MINI Beach, fans can kick back with a mocktail and experience the laid-back side of MINI. MINI Connected is a cozy and connected space where the latest in VR technology takes visitors on an immersive journey, bringing to life the MINI experience. At MINI Art, fans can discover their MINI personality and reveal a personalized message at an RGB colour combination wall. And at MINI Customize, guests who create their own personalized MINI might see their design chosen to be featured on the stand’s big screens.
During their MINI City tour, visitors will learn about a wide range of special offers and additional service benefits, including MINI service for (5 years / 60,000kms, 3 years’ warranty on unlimited mileage, one year’s free insurance, registration and window tinting on selected MINI models)
Paul Yates, General Manager of Euro Motors: “MINI City is a unique and creative display that we have brought to Bahrain, giving visitors to the mall an insight into the world of MINI, in a fun and interactive way, it also gave car enthusiasts the opportunity to take a closer look at some of the latest models from the brand that we offer here in the Kingdom. We will continue to bring such creative concepts to the country in the aim to enhance the reach and appeal of the MINI brand.”
Present at on the stand was the MINI flagship model the MINI Clubman, with increased length and width than its predecessor, the MINI Clubman provides plenty of space to meet the demands of youthful, urban mobility. Viewed from behind, the new MINI Clubman comes across as broad and athletic and the typical split rear doors make the MINI Clubman a six-door model. The 3 and 4-cylinder petrol engines available range from 102 hp through to 192 hp and for the first time in a MINI, the Clubman is available with an optional 8-speed Steptronic transmission.
Recentley launched MINI Convertible was also present with a wide range of exclusive equipment features for open-air pleasure. Its fully automatic soft top is purely electrically powered and is also available as a MINI Yours roof complete with unique integrated Union Jack graphics. It comes in two engine variants of MINI TwinPower Turbo Technology where there is a 3-cylinder petrol engine with 100 kW/136 hp for the MINI Cooper Convertible and a 4-cylinder petrol engine with 141 kW/192 hp for the MINI Cooper S Convertible.