News and Events.

31 october 2016

Capital Gains: MINI performance arrives in Abu Dhabi.

MINI John Cooper Works Convertible makes its first appearance in the UAE capital.

Abu Dhabi, UAE– MINI descended on the Yas Marina Circuit for the second time this year, transforming the international race course in to a MINI lover’s delight. Converting the location for customers and media to immerse themselves in the world of MINI, on and off the track, the event also marked the first appearance of the MINI John Cooper Works Convertible.

 

Hosted by Abu Dhabi Motors, the importer of MINI models in Abu Dhabi and Al Ain, the event saw the recently launched MINI Clubman, MINI 5 Door Hatch, MINI 3 Door Hatch, MINI Countryman and the much-anticipated MINI John Cooper Works Convertible on the dynamic racing track – navigating a course that regularly challenges the best professionals of the motorsport world. The experience also included access to the drag strip in a practice-testing format, allowing participants to drive the latest MINI models in a safe and controlled environment.

 

Arno Husselmann, General Manager of Abu Dhabi Motors, said: “The MINI John Cooper Works Convertible is another great model that gives the exceptional feeling of open-top driving excitement coupled with John Cooper Works performance. We are proud to be the first to show off its capabilities on this great track. Our customers and MINI fans around the city enjoy these events, which is why we always endeavour to organise as many as possible throughout the year. Wanting to give back to the great MINI community that is growing year on year.” 

 

Now available in the UAE, the new MINI Convertible John Cooper Works is the sportiest in the Convertible small car segment, with its distinctive drive and suspension technology. It was developed based on the company’s expertise in motor racing and features a body designed for optimised cooling air intake and aerodynamics, allowing it to accelerate effortlessly. The engine used is the most powerful in the MINI line-up with four cylinders and 2.0 litre capacity, with a peak output of 231hp and a maximum torque of 320 Newton metres, helping achieve acceleration from zero to 100 km/h in 6.6 seconds.

 

Also on the track was the all-new MINI Clubman, the flagship model that made its Middle East debut at the Dubai International Motor Show in 2016. The MINI Clubman comes with a wide selection of new innovative driver assistance systems and an extensive range of options for exterior and interior individualization. A stretched silhouette and accentuated width reveal the MINI Clubman‘s new, bold dimensions, which have increased by over 32cm in length and around 12cm in width. 

 

“MINI models have become sharper in looks and more efficient in performance. Organising these interactive events to showcase the new wave of MINI models, help us let ardent fans experience the power and precision of the vehicle whilst enjoying the zesty MINI driving enjoyment and lifestyle,” concluded Husselmann. 

 

 

For more information please contact:

Ipek Kibar

Abu Dhabi Motors

Tel: +971 (0) 2 558 8000

Email: ipek.kibar@alsaqergroup.com

 

OR

 

Jonathan Kanaa

Edelman DABO

Tel: +971 (0) 50 651 5243

Email: Jonathan.kanaa@edelmandabo.com

 

 

Abu Dhabi Motors:

 

Abu Dhabi Motors is the exclusive importer for BMW, MINI, BMW ALPINA and the sole dealer for Rolls-Royce Motors Cars dealer in Abu Dhabi and Al Ain. Founded in 1985 by Sheikh Mohammed Bin Butti Al Hamid in Umm Al-Nar in a small showroom and workshop employing 24 people, Abu Dhabi motors has become the most successful BMW Group Importer in the Middle East and now employs over 700 people in twelve facilities in Abu Dhabi and Al Ain, including four showrooms, three aftersales centres, three body shops, one pre-delivery Inspection centre and four car storage warehouses that are capable of accommodating 3000 BMW, MINI and Rolls-Royce Motors Cars between them.

 

Abu Dhabi Motors was awarded ‘Global Dealer of the Year’ by Rolls-Royce Motor Cars in 2012 and 2013 and announced as the top-selling Rolls-Royce Dealer globally for 2013, 2014 and 2015, as well as the ‘Best Bespoke Dealer Worldwide’ award for the past 6 7 years thereby firmly establishing itself as the leading Rolls-Royce Dealer globally.

 

Abu Dhabi Motors has been the top selling BMW Group importer in the Middle East for the past 7 years, as well as the recipient of the ‘Global Excellence in Sales’ Award for leadership in the luxury class. With five awards, Abu Dhabi Motors is the most successful BMW Group importer in terms of excellence in sales globally.