News and Events.

10 march 2014

mini is announced as the official car sponsor of the color run, abu dhabi.

Abu Dhabi, UAE: . The Color Run™ presented by Activelife has given fun-seekers even more reason to escape to Yas Island for a weekend over the spring break following the announcement that MINI has signed up as official sponsors of the “Happiest 5k on the Planet”.

The addition of the three sponsors adds to the allure of the fun run which is being staged in Abu Dhabi for the first time ever and will be the first Color Run™ in the world to be hosted by a Formula 1 track.

The iconic car brand MINI has come on board as the ‘Official Wheels’ of the event, which will see thousands of enthusiasts enjoying the spectacular surrounds of Yas Marina Circuit, the host of the annual Formula 1 Etihad Airways Abu Dhabi Grand Prix. The Color Run™ presented by Activelife will begin when a MINI wrapped in official branding leads waves of Color Runners over the start line at the Circuit. MINI will also sponsor the ‘Red Color Station’, one of four sections of the course where runners will be showered in vibrant colored powder.

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In the lead up to event, fans will have the opportunity to win a MINI for the weekend if they spot one of the three branded cars driving around key Abu Dhabi locations and send a picture to MINI’s social media channels. Color Runners will also have the chance to win a MINI for the weekend on the day by taking the ‘most Original photo’ at the MINI photo booth.

Greg Sproule, Managing Director of IMG Middle East, said: “We are thrilled to welcome MINI among our official sponsors”, further underlining the positioning of this event in the UAE.

“The Color Run fun doesn’t have to end with the ‘Finish Festival’. Located just 45 minutes from Dubai, Yas Island and our official partners have everything you need to escape the everyday, and add some color to what will make a spectacular weekend!”

The Color Run™ presented by Activelife burst into the Middle East in December 2013, when the sold out Dubai event saw 9,000 Color Runners dance, walk and run their way around the course in a kaleidoscope of color.